In-Store Events and Crowd Management a Challenge this Festive Season
When Justin Bieber switched on the Christmas lights at Westfield Stratford City eight years ago, thousands of fans descended upon the 1,910,000 square feet shopping centre (one of the biggest in Europe). His arrival and departure were shown live on TV screens throughout the centre, and many fans queued backstage from 2 am for a chance to meet and speak to the star. It was crowded, to say the least. Designated viewing areas had been cordoned off but by early afternoon [...]
